Influencer are people or organisations that have a certain amount of knowledge, expertise and social influence within a given field. We define an Influencer as an individual with more than 5,000 genuine followers on one of the following partner platforms Facebook, Instagram, Twitter, Pinterest and YouTube.
Influencer marketing is a special type of digital marketing that combines the idea of endorsements and placing it within the context of a modern digital content marketing campaign. This usually occurs between a brand and influencer. The influencer endorses the brand and posts generated content to their social media platforms.
Digital Marketing is the marketing of product or services utilising various internet and mobile based digital technologies and strategies. Digital marketing platforms are increasingly being incorporated into marketing strategies as they enable a brand to market their products or services in an efficient, accelerated and scalable manner.
Yes, ModaFluence is a self-serve influencer and digital marketing platform that enables brands and agencies to work directly with carefully selected micro-influencers.
Absolutely, we work with brands and carefully selected influencers and content creators from all over the world
Yes, you are required by law in most countries to disclose that your content or campaign is a paid advertising campaign. The easiest way to do this to put the hashtag #AD in all campaigns. Check our terms for further information and guidance.
ModaFluence works with all types of brands and brand agencies. Some brands will be more appealable to micro-influencers than others and thus will attract more bids and campaign submissions.
ModaFluence makes money by charging a 30% commission of any influencer campaign and a flat one off Royalty fee for content creation. Currently, we do not charge influencers for using the platform. All money paid to ModaFluence is held in a safe escrow account and can only be released to ModaFluence once a campaign has been approved.
Brands or agencies can set the campaign briefs using our templates. Influencers and digital content creators will then create the posts and generate the content. Brands can also be represented by marketing, ad, brand or media agencies. However, only influencers can create a posts and post it to their socials
For pure influencer posts the influencer specifically owns that content, as they have entered into a financial transaction to create that post. Thus, the brand can use that content within the same social media platform that it was posted in but must seek confirmation and approval from the influencer to use it in other marketing and social media channels. Remember that the influencer must post within 30 days of getting approval. For pure content creation and non-influencer campaigns the brand owns the right to use that content for their marketing channels however they must credit the source. ModaFluence bears an irrevocable, royalty free right to use and keep all content created on its platform. See our terms for further clarification.
Brands create a campaign brief with a suggested price, influencers or content creators submit a post with a price tag. If the brand likes it they can approve it, the influencer will then get a notification to publish it to their social media and then auto-receive payment. If the brand wants a change to the price or post or content created they can ask for a review and suggest changes to the influencer or creator within the platform. Who can re-submit or move on to the next campaign. If the campaign has ended or the budget has been used or if the brand thinks the influencer is not right for the campaign they can simply move on and “not accept”.
A post has to remain live for 30 days after which it can be removed, however most influencers leave posts live to demonstrate their breath of work and portfolios.
We have certain house rules that can be found within our terms if you feel we can improve or add more, simply email us with a suggestion on info@ModaFluence.com
We take our platform, reputation and network very seriously. Therefore, if you are in breach of any of the house rules that are clearly stipulated in our terms we will suspend your account. If you believe a member has breached our terms or rules please let us know immediately on info@ModaFluence.com
Yes, we work closely with these social media platforms and are in regular contact with them to understand what are the best ways to achieve effective engagement and outreach to specific audiences.
ModaFluence uses your personal information to improve your experience on our platform. You can readily update this information via your profile in your account settings. You also bear the right to request access, amend or in some case scenarios remove information that ModaFluence holds about you. Please see our Privacy Policy for guidance.