Why Use a Self-Serve Digital Content and Influencer Platform?

Influencer marketing is a melange of old-style marketing with new digital marketing tools. Simply taking the idea of a celebrity endorsement or a person of influence and merging it with an effective digital content marketing campaign. The main difference is that brands can collaborate directly with an influencer.

Digital content creation and influencer platforms enable this process by simply putting party A with Party B i.e. brand with influencer to generated content which can then be used to leverage publicity, brand awareness, social approval and inevitably sales. With the advent of Instagram, Influencer marketing has now become one of the most effective ways to create brand awareness and engagement and we know that it is here to stay. Self-serve digital content and influencer platforms enable brands and brand agencies to simply utilise inbuilt tools to access carefully selected digital content creators and micro-influencers who can then create branded content , blogs and videos this then can be published to their social media platforms with various tags and keywords to leverage their followings, affiliated audience and effectively bring awareness and engagement to brands at scale.

So, what are the advantages and why use a self-serve digital content and influencer platform to reach new audiences at Scale? Well for one it is cost effective. With self-serve platforms like ModaFluence we provide simple step by step tools that enable any individual from a brand and a brand agency to create a brief and provide information that can then be readily used by a Micro-influencer or Digital content creator to create a marketing campaign and digital content that can be promoted to their audiences and beyond. In effect a brand or brand agency is not only saving on employment costs but is also reaching large audiences, garnering data insights and genuine authentic user engagement for a fraction of the traditional marketing costs. Furthermore, it’s is time effective, if a company has a small team, there is only a certain amount of time in the day to dedicate to one specific area of operations. By facilitating the creation of authentic and people leveraged marketing campaigns you are not only saving on staff costs but also saving time. Time that can be utilised elsewhere in the business to generate a return on investment for your brand. Scale is one of the most fundamentally important facets of any business and it is without a doubt one of the key factors of any online business. Without scale, traffic and numbers there is no business-fact. By leveraging online communities and putting your brand campaigns in-front of “many eyes” it is a no brainer that your brand will eventually become noticed. By letting micro-influencers, bloggers and digital content creators celebrate your brand for a fraction of the traditional costs you can reach mass markets, new markets and indeed create a whole new cult following around your brand. We know video killed the radio star well social media and influence will ultimately kill off the traditional marketing campaign. Don’t believe us?

Look at the latest sports brand or perfume advertisement, they all feature the most famous sports stars and celebrities endorsing their wares to their followings. Gen Z and millennials want endorsements, authenticity not non-realism. In a nutshell the best Micro-influencers and Digital content creators are like the “Pied Pipers” of the marketing world. Where they go people follow, what they say people listen to and what they wear, or share becomes the status quo of style or lifestyle for an epoch of online time. Self-serve platforms allow you to post your brief and get the best bid for your brand and leverage those endorsements. You choose who and what you want depicted and then let the people do the talking.

Interested in hearing more about ModaInfluence’s Services? Head Over to to ModaFluence or email us on info@modafluence.com